28.11.2021
The 11th Convention and Intellectual Property Fair (IF) which took place from 21-24 November 2021 in Munich (Germany) was attended by the Berin Agency with two representatives, prof. Dr. Gjorgji Filipov, EP and MK patent attorney and B.Sc. eng. Kristina чоaвскаovska, MK patent attorney. The convention was held in accordance with the measures against the spread of Covid-19. About 650 colleagues from 55 countries participated in 75 exhibition stands and in three panel sessions, of which 350 on the spot and the rest online. Over 30 speakers spoke in parallel panels, and more than 20 roundtable sessions were held.
Topics covered were: "Strengthening the culture of innovation", "Cooperation agreements - collaboration between competitors", "Patenting of artificial intelligence", "Technological monitoring in a diversified global economy", "Non-patent literature - hidden treasury", "Use machine learning and artificial intelligence in patent search and categorization "," Transformation of IP into business success", "Patent, scientific and business databases, strategic decision assistant", "State of the art in IP services: Technological differences", "The Future of IS" and many others. The Berin representatives were ones of the few from the region of Southeast Europe.
At the panel session "New Paradigm for a New Decade: "Integrated Management for the Life Cycle of IS" and at the round table" End-to-End IP Management - an Insight into Integrations, APIs and Cloud Based Blended Analytics", with its oral presentation ( intervention) participated and prof. Filipov. In the first session, he highlighted the fact that interest in the add-on (SPC) certification is growing rapidly, hence the IP lifecycle management software needs to undergo the patent quadrant "Low attractiveness of the technology area / Obsolete protection" of the patents, which should be abandoned if they are in the field of "pharmacy". In the second session, Filipov stressed the need to give time for the transformation of IP management software in the classical sense (own server, computer, CD or USB) and the insistence of the latest generation of engineers, everything to be based on the Cloud (Google, Amazon, Microsoft and so on). He believes that a hybrid cloud should be used first, where it is allowed to store certain (important for the company and its customers) data in its physical IT infrastructure, while using the services of public "clouds" mentioned earlier.
The Convention was attended by IP directors from BMW, Siemens, Vodafone, CeramTec, Infineon Technologies, Philips, Rheinmetall ABP, Hitachi, Atlas Copco, Danish Patent And Trademark Office, Nordic Patent Institute, Swiss Federal Institute of IP, Hoffman-La Roche and others. companies, as well as representatives of the largest IP companies in the world (Clarivate, Dennemeyer, Questel). The highlight of the event was the performance of Mrs. Ellen Lohr, a fast car racer, participant in the Rally Dakar, former German DTM champion, who spoke on "Successful coping with permanent crises", alluding to the crisis in which we are all forced to work , and we in the field of IP, often repeating the statement - "Success is not a random product."